-20% on all styles

Download our app or join our Customer Club now to get -20% off*

*Does not apply to already discounted items. Valid from 05/04 – 12/04 2020. Online only.

New in DENIM

Things might be changing every day, but one thing hasn't - we'll always love a great denim look

Picked by Drew

Rising star and singer-songwriter, Drew, handpicked her favourite pieces from the collection


Click to shop: Your daily style feed of outfit inspiration at #selectedfemme

  1. Outerwear for Women - SELECTED FEMME
  2. Women's Knitwear - SELECTED FEMME
  3. Ladies Tops & T-shirts - SELECTED FEMME
  4. Dresses - SELECTED FEMME
  1. SELECTED FEMME is all about pared down elegance rooted in a Scandinavian aesthetic

    All our collections are inspired by iconic women of the past mixed with the essence of our present. We always blend classics with high fashion trends to create the sophisticated items that characterize our brand. The silhouettes are cool but feminine. They are simple yet bold. We do timeless looks full of surprising details. We make fashion you want to keep!

    Based in Denmark, SELECTED is an international brand for men and women, rooted in a contemporary design aesthetic.

    As a fashion company, we always look for inspiration in the latest designs and key commercial trends to offer collections that inspire our quality-conscious consumers. We take great pride in our ability to select only the best fabrics and design on-trend products. Everything we do, we do with careful consideration. Whether it's selecting a new colour or testing a new cut, we believe in doing it right. Sustainability is one of our key values. That's why we strive for every collection to be more sustainable than the last. This underlines the responsibility we take for our future environmental footprint.