Hej. We are SELECTED.

We make contemporary clothing for men and women. Since 1997, our design philosophy has been informed by the Nordic lifestyle of our homeland. A story of craftsmanship that celebrates the quality and simplicity of Scandinavian design with every garment. This makes our collections feel timeless with an underlying sense of modernity. Pieces that you can rely on season after season as you build a lasting wardrobe. A wardrobe that transitions seamlessly with you through everyday life and the most memorable moments. A wardrobe made for modern living.



SELECTED HOMME is a leading destination for contemporary menswear. Versatile everyday staples with longevity. Signature tailoring engineered with passion and precision. A careful balance between timeless and trendy designed for the modern man to dress with confidence and consideration. For workdays, weekends and everything in between.


SELECTED FEMME offers contemporary womenswear rooted in Scandinavian simplicity. Our collections combine classic influences and high-fashion trends in signature designs of understated elegance. For everyday moments. For the special occasions. Pieces with longevity inspired by the essence of femininity. Stunning on their own and even better together. The kind of clothing we want to keep forever and wear on repeat.



SELECTED FEMME/HOMME is part of BESTSELLER, a Danish family-owned fashion company founded in 1975. With a range of more than 20 individual fashion brands, BESTSELLER provides fashion clothing and accessories for women, men, teenagers and children. Today, BESTSELLER has about 17,000 dedicated colleagues worldwide designing, developing and selling BESTSELLER’s products. The clothes and accessories are available online, in about 2,750 branded chain stores, 15,000 multi-brand and in department stores across Europe, The Middle East, North America, Latin America, Australia and India. BESTSELLER does not own any factories, but cooperates with loyal suppliers in China, India, Bangladesh, Turkey and Italy. Moreover, BESTSELLER has independent buying offices in Italy, Turkey, India and China.


Responsibly Crafted is our brand philosophy. A holistic business approach that guides us across our company. It is our commitment to rethink the way we produce and consume fashion. From reducing our environmental impact to supporting human rights and animal welfare.