Responsibly Crafted is our brand philosophy. A holistic business approach
that guides us across our company. It is our commitment to rethink the way
we produce and consume fashion. From reducing our environmental impact
to supporting human rights and animal welfare. We care. And we believe.
We believe in using the right materials.
In materials that limit waste, emissions and water usage.
In materials sourced with respect for animals, farmers and their land.
We believe in longevity.
In testing and designing garments to last.
In helping consumers care for their garments the right way.
We believe in circularity.
In designing for recycling and renewing used clothes for a new life.
In restorative ways of designing that support a circular economy.
WHAT RESPONSIBLY CRAFTED MEANS TO US
As an industry, we carry a shared responsibility in limiting our footprint and finding new solutions that have less impact on people, animals and the planet. We focus our efforts in three key areas: Longevity, circularity and our materials. Dive into any of the categories below to learn just what we are doing.
THE ACTION WE TAKE
/ We strive to increase the share of organic, recycled or other certified and branded materials with every new collection.
/ We continue to support and invest in the development of materials with a lower footprint.
/ We highlight organic, recycled or other certified and branded materials on product tags to help consumers make considered choices when shopping.
/ We require documentation for the organic, recycled or other certified and branded materials we use.
/ We test the materials we work with at our in-house laboratory to ensure that the quality and durability of our clothes live up to BESTSELLER’s quality standard requirements.
/ We help consumers properly care for their garments with our Garment Care Guide available on our website.
/ We offer consumers to mend their damaged clothes with our repair service available at any SELECTED store.
/ We continuously educate our designers on designing for circularity.
/ We are committed to preparing new collections for a more circular future; from considered designs to easy recycling.
/ We will increase the use of organic, recycled or other certified and branded materials year-on-year.
BRINGING FASHION FORWARD
Fashion FWD is the ambitious sustainability strategy of BESTSELLER launched in 2018.
As a brand within the BESTSELLER Group, SELECTED actively takes part in the overall Fashion FWD sustainability framework. For more information regarding sustainability, human rights, supply chain management, materials, investments and more, or to see our public factory lists and Fashion FWD progress reports, please visit bestseller.com.
Learn more about Fashion FWD
FAIR FOR ALL
At BESTSELLER, we respect human rights. This applies to all parts of our value chain; from how we act as an employer to how we work with our suppliers.
We want to contribute to positive industry-wide change. This includes ensuring a healthy and safe work environment for all employees, increasing transparency in our supply chain, establishing systems to ensure fair wages across the industry and much more.
Learn more about BESTSELLER's human rights efforts.
GARMENT CARE GUIDE
Treating your clothes with care is essential to making them last longer. Visit our Garment Care Guide for detailed advice on how to wash, store and care for your clothes the right way.