We believe in transparency


Let's be honest - Crafting denim garments typically has a significant environmental impact. But we can do better. And we want to show you how.

Below, you’ll find our Life Cycle Assessment (LCA) of a new SELECTED denim jacket and pair of jeans crafted with organic cotton using improved fabric production methods and dyeing techniques. Based on multiple sources of supply chain data, you’ll be able to see the environmental savings from raw material to store shelf (cradle-to-gate) compared to a conventionally produced garment.

Dive into the process below to learn more about the environmental savings of the two garments.


 


 

Discover the environmental savings of the jacket

Compared to a conventionally produced denim jacket*.

 



 

Discover the environmental savings of the jeans

Compared to a conventionally produced denim jeans*.

 

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GARMENT CARE GUIDE

Making your clothes last is one of the most sustainable things you can do. Visit our Garment Care Guide to learn how to properly wash, store and care for your clothes the sustainable way.

 

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