WELCOME TO SELECTED STORIES

A collection of stories about who we are and who we want to be, what we are inspired by, what we care about as a brand and as people. Here you will find tips, guides and exclusive insights into our collections, our brand, and the inspiration behind it all. This is Selected Stories.

Håndværk

Seasonal campaign
 A/W 2026

Håndværk

Seasonal campaign 
A/W 2026

DESTINATIONS 09: SILKEBORG

Join us as we take a trip to the outdoor capital of Denmark.

The New Face of Selected

We are proud to present a new, upgraded brand identity—one that reflects who we are today and where we are headed. Take a closer look at the details that define our next chapter.

EDITORIAL / ESSENTIALS

A closer look at the foundation of the wardrobe. This editorial explores the quiet power of essentials; the pieces that shape our daily choices, define our personal style, and carry us through seasons with ease. Thoughtfully designed, endlessly versatile, and more than just basics.

COLLECTIONS — AUTUMN 2023

COLLECTIONS — Winter 2023

COLLECTIONS — Spring 2024