DENIM
Hard-wearing. Casual. Versatile.
Treat with Care
WASH INFREQUENTLY. Denim only needs washing a few times a year. Breaking in your raw jeans takes a little longer, so avoid washing these at least four to six months. In general, airing or spot cleaning with a sponge will refresh your denim nicely. HAND-WASH INSIDE OUT.Cut back on wear and tear with a gentler washing process. Avoid scrubbing and rubbing. Simply soak for 30 minutes in 40°C water and rinse with temperate water.
USE MILD, ECO-LABELLED DETERGENTS. A mild detergent will help preserve colour and prevent fading. Use small amounts. Always look for an eco-label. ALWAYS AIR DRY. To promote a longer life and avoid shrinkage, the best thing you can do is let your freshly washed denim garments hang-dry. Piece of friendly advice: Lay down an old towel to catch any dripping dye from new jeans.
