There is something truly special about embracing timeless design and quality craftsmanship. From the initial design considerations to the carefully chosen materials, every garment is a love letter to the world of fashion. Committed to rethinking the way we produce and consume fashion, we continue to invest in quality and longevity to ensure that the items we love the most can stay with us for a long time. But even the most durable garments can benefit from some extra TLC (Tender Love and Care) once in a while.

Loving your clothes is like having a low-key crush—simple, genuine, and kind of sweet. It is about appreciating that trusty knit that's been through thick and thin with you, or the dress that fits just right. Sure, it is not a grand love story, but there is something about the way you hang up your favorite shirt with a little extra care, or how you patch up that favorite pair of jeans because you can't bear to let them go. It is the everyday moments of caring for your clothes that make a difference. In fact, treating your clothes the right way can prolong their lifetime significantly and keep them looking and feeling their best.

For this reason, we have compiled 5 tips

for showing your wardrobe favourites some

extra love this Valentine's.

For this reason, we have compiled 5 tips for showing your wardrobe favourites some extra love this Valentine's.


To limit water and energy waste, think twice before washing. Some garments, like a wool jumper or a pair of trousers, do not need to be washed that often. Instead, try airing and spot cleaning them first. Airing out or line drying will help regain that fresh scent and feel. Remember: When hang-drying your clothes outside, do not hang them directly in the sun, as the sun can bleach the garment.


To reduce the waste of water and energy, wash less – and wash at lower temperatures. Use moderate amounts of gentle ECO-labeled washing powder or detergent.


Treat stains promptly to prevent them from setting into the fabric. Use a gentle stain remover or try natural remedies like baking soda or vinegar for common stains. Quick stain removal helps maintain the appearance and longevity of your clothes.


Handle your clothes with care to prevent stretching, snagging, creasing, or pilling. Use padded hangers for delicate garments like silk blouses, and avoid hanging heavy items like sweaters and knits, as this can cause them to lose their shape over time. Instead, fold them neatly and store them in drawers or on shelves to maintain their structure.


Materials thin. Seams pop. But paying a little extra attention to the wear and care of your wardrobe will prolong its lifetime significantly. We recommend you try to mend and repair your garments before you simply replace them. You can also leave the repairs to a professional tailor or seamstress.

By following these tips, you can help prolong the life of your well-loved clothes and keep them looking and feeling great for years to come.

Always check the care labels on your clothes for specific washing and care instructions, as this ensures that you're treating each garment according to its fabric type and construction. For more information on specific materials, check out our extensive care guide on

Happy Valentine’s.