QUALITY

Great garments deserve to be worn for years – or even decades. That is why we are committed to sourcing top-tier materials and creating collections that can withstand the test of time. Garments designed with purpose and versatility in mind. To be worn and cherished for years before potentially becoming new classics.

DESIGNING FOR LONGEVITY

Designing for longevity holds big opportunities to reduce the footprint of clothing. If garments have a longer life, they will need to be replaced less frequently – an important step towards reduced waste and consumption.

 

In our efforts to support this, we put great thought into every step of the design phase. From fibre choice to construction, fitting and detailing, every choice matters. Selecting the right stitch may be what ends up making the seams last longer. And a timeless aesthetic may help the garment stay relevant in the owner’s wardrobe for years without feeling outdated.

 

Physical durability, however, does not automatically lead to a longer life for the garment. To actually make clothing last longer in the wearers’ wardrobes, we believe that the psychological longevity is key. How do you – the wearer - relate to

the garment? How does it look and feel to wear? Is it easy to maintain and care for? And can the design outlive the current trends of the season? These are just some of the many aspects that our designers, buyers and pattern designers consider when creating garments with the hope of a long life for every piece that leave their hands.

“We continue to challenge the way we design and produce our garments. To gradually upgrade our products for longevity and a smaller footprint. We’re determined to keep learning, trying and improving.”

Magnus Löppe

Designer at SELECTED

WELCOME TO THE LAB

At SELECTED, we run our own lab tests to ensure that the quality and durability of our clothes live up to our standards. An investment in longevity. By testing everything from wear and tear to colour fastness, we aim to always offer a high-quality product. One that will maintain fit and colour for as long as possible. One that can last and be cherished for years to come.

https://www.selected.com/no-no/sl-sustainability-product-care.html

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