WELCOME TO SELECTED STORIES

A collection of stories about who we are and who we want to be, what we are inspired by, what we care about as a brand and as people. Here you will find tips, guides and exclusive insights into our collections, our brand, and the inspiration behind it all. This is Selected Stories.

SELECTED

THE ART OF CHOOSING WELL

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UTVALGTE DESTINASJONER [07] : København – Ferieutgaven

Kanskje vi er partiske, men ingen feirer julesesongen helt som danskene – og hvis det er ett reisemål som vil få deg i julestemning umiddelbart, er det København. I denne utgaven av Utvalgte destinasjoner, inviterer vi deg til å tilbringe en vinterdag i den vidunderlige danske hovedstaden.

UTVALGTE DESTINASJONER / DJURSLAND

Utforsk Utvalgte destinasjoner – vår kuraterte reiseguide til steder som inspirerer oss. Denne utgaven tar deg til Djursland, en halvøy der ville kystlinjer og bølgende åser møter håndverk, kreativitet og historiens ekko.

SELECTED DESTINATIONS / BORNHOLM

Welcome to Bornholm. A Baltic island defined by dramatic coastlines, charming villages, and a deep-rooted culture of craft. Here, nature is more than just a beautiful backdrop — it’s a collaborator that is present in everything, whether it’s food, art and crafts, or traditions.

The New Face of Selected

We are proud to present a new, upgraded brand identity—one that reflects who we are today and where we are headed. Take a closer look at the details that define our next chapter.

EDITORIAL / ESSENTIALS

A closer look at the foundation of the wardrobe. This editorial explores the quiet power of essentials; the pieces that shape our daily choices, define our personal style, and carry us through seasons with ease. Thoughtfully designed, endlessly versatile, and more than just basics.

COLLECTIONS — AUTUMN 2023

COLLECTIONS — Winter 2023

COLLECTIONS — Spring 2024

People

THE CULTURE EDITION

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Campaign

LOVE IN EVERY STITCH

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