OUR PROMISE TO YOU

There is more to our garments than meets the eye. Every design is born from a deep consideration for your needs, your taste, your expectations. Every material tested. Every fit and detail refined. We take great pride in this process because our ambition is clear: We want to create clothes that you will love, wear and treasure for years. Clothes that will mean something to you. With this commitment, we hope that fewer products will be produced, bought and end up as waste.

 

We understand the weight of our promise. That is why we set the bar high and why we are with you throughout your SELECTED garment's journey from the moment you buy it. We guide you on how to wear and care for it. Offer repairs should the need arise. And if your paths diverge, we will gladly buy back your garment, finding it a new home where it will be loved again.

OUR PROMISE TO YOU

This is our promise to you. A promise that is woven into the very fabric of our company, driving us to do better year by year. Sometimes, we might not get it right from the start. But we promise to learn from our mistakes. To keep exploring, innovating and reducing the environmental impact of our products in every way possible, while still offering you the level of quality that your wardrobe deserves.


Thank you for your trust.


Sincerely,

SELECTED

OUR PROMISE TO YOU

There is more to our garments than meets the eye. Every design is born from a deep consideration for your needs, your taste, your expectations. Every material tested. Every fit and detail refined. We take great pride in this process because our ambition is clear: We want to create clothes that you will love, wear and treasure for years. Clothes that will mean something to you. With this commitment, we hope that fewer products will be produced, bought and end up as waste. We understand the weight of our promise. That is why we set the bar high and why we are with you throughout your SELECTED garment's journey from the moment you buy it. We guide you on how to wear and care for it. Offer repairs should the need arise. And if your paths diverge, we will gladly buy back your garment, finding it a new home where it will be loved again.


This is our promise to you. A promise that is woven into the very fabric of our company, driving us to do better year by year. Sometimes, we might not get it right from the start. But we promise to learn from our mistakes. To keep exploring, innovating and reducing the environmental impact of our products in every way possible, while still offering you the level of quality that your wardrobe deserves.


Thank you for your trust.


Sincerely,

SELECTED

FEEL FREE TO TAKE A LOOK ARROUND ON THE PAGES BELOW. HERE YOU CAN READ MORE ABOUT WHERE

OUR PRODUCTS COME FROM, HOW WE ARE WORKING TO REDUCE THEIR ENVIRONMENTAL IMPACT AND MUCH MORE.

FEEL FREE TO TAKE A LOOK ARROUND ON THE PAGES BELOW. HERE YOU CAN READ MORE ABOUT WHERE OUR PRODUCTS COME FROM, HOW WE ARE WORKING TO REDUCE THEIR ENVIRONMENTAL IMPACT AND MUCH MORE.


SUPPLY CHAIN PARTNERS

Dive into our supply chain and meet

some of our incredible partners that

bring our products to life.

LEARN MORE
https://www.selected.com/da-dk/sl-sustainability-partners.html
https://www.selected.com/da-dk/sl-sustainability-quality.html

10 ACTS OF CARE

WE ARE COMMITTED TO RETHINKING THE WAY WE PRODUCE AND CONSUME FASHION

HERE ARE TEN ACTIONS WE ARE PROUD OF:

10 ACTS OF CARE

WE ARE COMMITTED TO RETHINKING THE WAY WE PRODUCE AND CONSUME FASHION

HERE ARE TEN ACTIONS WE ARE PROUD OF:

01.

We empower shoppers to extend the lifespan of their SELECTED pieces, minimising waste, through a comprehensive wear and care guide available on our website.

02.

We offer repair services in every SELECTED store, to help mend garments rather than replacing them.

03.

We facilitate the resale of used SELECTED items through our "RE:SELECTED" second-hand programme (currently in Denmark) – a chance for pre-loved garments to be cherished again.

04.

We empower our designers to design for circularity, crafting garments prepared for a circular future.

05.

We test the materials we work with for durability and performance at our in-house laboratory, ensuring that every garment remains true to our quality standards.

06.

We prioritise certified or branded materials in our garments, aiming for a 70% target by 2025.

06.

We prioritise certified or branded materials in our garments, aiming for a 70% target by 2025.

07.

We actively support recycling and consistently increase our use of recycled fibres. From 2020 to 2023, we doubled our use from 9 to 18%.

08.

We collaborate with innovators and researchers to continually seek new solutions to minimise our environmental footprint and drive innovation.

09.

We are committed to using only recycled, reusable or recyclable packaging materials.

10.

Our parent company, BESTSELLER, is investing over €20 million in next-generation circular materials and has pledged to invest €90 million in renewable energy in Bangladesh.

"Being part of a global fashion company, we have the opportunity to champion innovation and prepare for a circular future in fashion. We strive to be pioneers in this field, and we hope other brands will be inspired to join our journey."

Daniel Mayer

Brand Director at SELECTED