/ BRAND PHILOSOPHY / MORE SUSTAINABLE MATERIALS / LONGEVITY / CIRCULARITY

A key focus on our sustainable journey is our transition to using more sustainable fibres. Fibres that contribute to waste reduction, water conservation and lower emissions. Fibres that are natural and sourced with respect for farmers, animals and the land they graze on. Fibres sourced responsibly.

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THE FIBRES WE USED IN 2021

44%*

of the fibres used were more sustainable materials

68%*

of the cotton used was organic cotton

36%*

of the wool used was recycled wool

39%*

of the polyester used was recycled polyester

100%*

of the virgin down used were responsibly sourced

*Data is based on the year of 2021 and the % are based on the weight of the products.

 

 

 

 

OUR FIBRE SELECTION

Organic fibres

Organic cotton

Organic cotton is grown using methods and materials that reduce negative impact on the environment without toxic pesticides or synthetic fertilizers, improving soil health and protecting biodiversity. But aside from the obvious environmental benefits of organically grown cotton, the absence of hazardous chemicals also helps to improve the work environment of the local farmer.

Organic wool

Organic wool is spun from the fleece of sheep raised per organic farming standards at certified farms where the animal welfare of sheep is respected. Prohibiting any treatments with hazardous chemicals like pesticides and fertilizers, making it better for both the local farmer’s health and the environment at large.

Organic silk

Organic silk is grown using methods and materials approved by organic farm certification. The production reduces negative impact on the environment and the silk is grown without the use of any synthetic chemicals or growth hormones.

Cotton made in Africa-Organic (CmiA)

Cotton made in Africa, an initiative of the Aid by Trade Foundation, is one of the world’s leading standards for sustainably produced cotton. Their goal is to help people help themselves, via trade rather than donations, in order to improve the living and working conditions of smallholder farmers in Africa and to protect our environment. CmiA Organic cotton provides an online Tracking System to ensure complete transparency throughout the entire value chain, allowing the cotton to be traced back the entire way from the field to the finished product.

/ Produced without harmful chemicals
/ 100% GMO free

Recycled fibres

Recycled polyester

Recycled polyester is a synthetic material made from waste items like plastic bottles or leftover textiles waste from manufacturing. Recycling polyester saves natural resources and reduces the amount of waste, making it a more sustainable fibre option.

Recycled wool

Recycling wool saves natural resources like water and energy. Instead of shipping wool to disposal at landfills, recycling wool helps reduce the amount of textile waste. The recycled wool is reborn and later refashioned into new clothes.

Recycled cotton

Recycled cotton is made from manufacturing waste like leftover fabric scraps or from used cotton garments and textiles. Recycling cotton reduces the waste of a natural resource like water. The amount of cotton waste that could have ended up in landfills is also significantly reduced.

Recycled nylon

Recycled nylon – also known as polyamide - is a synthetic material commonly sourced from post-industrial waste fibres like leftover fabric scraps collected from the spinning factory and waste from weaving mills. Recycling nylon fibres saves natural resources and reduces the amount of textile waste.

CYCLO® recycled fibres

CYCLO® recycled cotton is made from pre-consumer textile waste from our own supply chain. The waste is recycled into new, high-quality yarn and fibres without the use of any additional dye, water or chemicals. Saving valuable dyed cotton from going to waste and reducing the industry's environmental footprint.

RE:DOWN® down

Down and feathers from Re:Down® are extracted from discarded goods and recycled into new, high-quality products. Certified by the Global Recycle Standard, they offer the same thermal function and durability as virgin down. Responsibly crafted for minimal waste.

/ Made from waste material (such as plastic bottles or discarded garments)
/ Conserves natural resources

Innovative fibres

TENCEL™ lyocell

TENCEL™ branded lyocell fibres are high-quality, cellulose fibres made from wood pulp. The wood pulp is derived from sustainably managed forestry and processed in a 99% closed-loop system where water and solvents are recycled, limiting the waste of natural resources and the use of solvents in production.  TENCEL™ is a trademark of Lenzing AG.

TENCEL™ modal

TENCEL™ branded modal fibres are soft, high-quality fibres made from responsibly sourced wood pulp. The production of TENCEL™ Modal fibres is environmentally sound due to the special Eco Soft technology – a production process where wood pulp (the raw material) is produced at the same site as the fibre itself. Accordingly, the production can be done while utilizing less energy and other resources. TENCEL™ is a trademark of Lenzing AG.

TENCEL™ REFIBRA™

TENCEL™ REFIBRA™ branded fibres are high-quality, cellulose fibres made from wood pulp mixed with 30% cotton waste from textile manufacturing. The wood pulp is derived from sustainably managed forestry and is produced in a closed loop system. TENCEL™ REFIBRA™ is a trademark of Lenzing AG.

LENZING™ ECOVERO™

LENZING™ ECOVERO™ branded viscose fibres are viscose fibres made from wood pulp. The raw botanic materials are derived from semi-natural forests or from sustainably managed forests – controlled and regulated in accordance with a stringent wood sourcing policy and certified with FSC and PEFC. LENZING™ ECOVERO™ fibres are EU Ecolabel certified, meaning that the manufacturing of LENZING™ ECOVERO™ fibres has a significantly lower environmental impact to comparable fibres in the market. LENZING™ and ECOVERO™ are trademarks of Lenzing AG.

LIVA REVIVA by BIRLA

Liva Reviva by Birla Cellulose is made with 80% wood pulp fibres sourced from sustainably managed forests combined with 20% pre-consumer fabric waste laying emphasis on responsible manufacturing following the principles of circular economy. Liva Reviva recycled viscose holds the distinction of RCS (Recycled Claim Standard) Certification and is traceable across the value chain.

Circulose® by Renewcell

Renewcell are pioneering a sustainable and circular recycling method that creates a new, high-quality material by gently covering cotton and viscose from old clothes. Called Circulose®, this game-changing and scalable technology aims to reduce the industry’s reliance on virgin cotton and wood. Circulose® can be recycled again and again without losing any of its quality or performance value.

Cupro

Cupro is a high-quality, cellulose fibre made from an often-overlooked part of the cotton plant called cotton linter. Cotton linter is processed in a fully sustainable conscious system and turned into cupro - a silk-like quality with a soft and smooth touch.

/ Preferred man-made cellulosic fibres with botanic origin (wood pulp)
/ Applies cutting-edge environmental technology and processes

Animal fibres

Responsibly sourced wool

At SELECTED, it is our goal to source all our wool from responsible sources by 2025 - meaning certified to the Responsible Wool Standard (RWS) or equivalent standards, organic wool or recycled wool. The Responsible Wool Standard (RWS) is a voluntary global standard that addresses the welfare of sheep and of the land they graze on. On farms, the certification ensures that sheep are treated with respect to their five freedoms and also ensures best practices in the management and protection of the land. The RWS is a Textile Exchange standard.

Responsibly sourced mohair

As per BESTSELLER's animal welfare policy, all mohair used in our products are sourced from sources certified to the Responsible Mohair Standard (RMS), a voluntary global standard that safeguards the welfare of angora goats and the land the graze on. At farms, the certification ensures that sheep are treated with respect to their five freedoms and also ensures best practices in the management and protection of the land. The RMS is a Textile Exchange standard.

Responsibly sourced cashmere

The Good Cashmere Standard® was developed in response to the growing need and demand for more sustainable, transparent and traceable cashmere production. As an independent and voluntary standard for sustainable cashmere, it can help ensure that animal welfare, human rights and the environment are safeguarded during cashmere production. The Good Cashmere Standard® is a trademark of Aid by Trade Foundation.

Responsibly sourced down

As per BESTSELLER's animal welfare policy, all virgin down used in our products are sourced from sources certified to the Responsible Down Standard (RDS), a voluntary global standard that safeguards the welfare of geese and ducks with respect to their five freedoms. The standard addresses best practice of humane treatment of geese and ducks at farms and in the supply chain. The RDS is a Textile Exchange standard.

/ Sourced with respect for animal welfare and the land they graze on
/ Certified according to third-party standards


 

Animal welfare

At SELECTED, we do not accept that animals under any circumstances are harmed for the manufacturing of our products. We do not use animal fur nor do we agree with testing cosmetics on animals. Naturally, we also require our suppliers to not be involved in any such practices.

Read BESTSELLER’s full Animal Welfare Policy.

 

 

 

/ By 2022
100% of our man-made cellulosic fibres will be sourced responsibly in line with industry best practice, such as the Forest Stewardship Council (FSC).

/ By 2023
We will provide our customers and consumers with information on the environmental impacts of our core products, and we will show year-on-year improvements.

/ By 2025
Within our 100% more sustainable cotton supply, we will source 30% from organic cotton.

/ By 2025
We will source 50% of our polyester from recycled polyester or other more sustainable alternatives.


/ By 2025
100% of our wool will be sourced in line with industry best practice, such as the Responsible Wool Standard (RWS).

/ By 2025
We will facilitate the development of more sustainable fibres and materials at market scale through innovation and industry collaborations.

/ By 2025
All consumer facing packaging will be 100% reusable, recyclable or compostable.

/ By 2025
We will have phased out single use virgin plastic wherever possible.


 

 

 

GARMENT CARE GUIDE

Making your clothes last is one of the most sustainable things you can do. Visit our Garment Care Guide to learn how to properly wash, store and care for your clothes the sustainable way.

 

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