A collection of stories about who we are and who we want to be, what we are inspired by, what we care about as a brand and as people. Here you will find tips, guides and exclusive insights into our collections, our brand, and the inspiration behind it all.
This is SELECTED STORIES.
The second addition to our on-going travel-series takes us to the picturesque island of Samsø. Explore our guide to this sunny gem, renowned for its commitment to sustainability and renewable energy. Discover charming villages, organic farms, and pristine landscapes that showcase the perfect blend of community, natural beauty and green living.
The second addition to our on-going travel-series takes us to the picturesque island of Samsø. Explore our guide to this sunny gem, renowned for its commitment to sustainability and renewable energy. Discover charming villages, organic farms, and pristine landscapes that showcase the perfect blend of community, natural beauty and green living.
Inspired by "La Dolce Vita" lifestyle of the Amalfi Coast. A collection made for al-fresco dining and savoring the simple pleasures of life under the Mediterranean sun.
Indulge in La Dolce Vita as we unveil our spring collection campaign, shot on the sun-soaked coastlines of magical Puglia.
This Valentine's, we want to show some love, care, and appreciation for our garments. From the initial design considerations and carefully chosen materials to the importance of caring for your cherished pieces to make them last.
Trends come and go, but a well-curated wardrobe filled with essential pieces is timeless. We have teamed up with friends of the brand, Dennis Van Peel and Emelie Natascha Lindmark who share their insights on building a versatile wardrobe from core essentials.
The most wonderful time of the year is here. A time for family and friends. For celebration and joy. Make time for moments that matter. Happy holidays.
Gorgeous fabrics, earthy hues, and mesmerising jewel-tone colours. Simplicity meets elegance in our new collections of beautiful everyday wear designed to bridge the autumn and winter wardrobes.
Shot in the breathtaking landscapes of Iceland. A behind the scenes look at shooting the Autumn 2023 collections.
SELECTED PEOPLE tells the story of who we are, who we want to be, how we think, what we believe in and how we work towards positive change every day.
Sweden / English
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