OUR PROMISE TO YOU

There is more to our garments than meets the eye. Every design is born from a deep consideration for your needs, your taste, your expectations. Every material tested. Every fit and detail refined. We take great pride in this process because our ambition is clear: We want to create clothes that you will love, wear and treasure for years. Clothes that will mean something to you. With this commitment, we hope that fewer products will be produced, bought and end up as waste.   We understand the weight of our promise. That is why we set the bar high and why we are with you throughout your Selected garment's journey from the moment you buy it. We guide you on how to wear and care for it. Offer repairs should the need arise. And if your paths diverge, we will gladly buy back your garment, finding it a new home where it will be loved again. This is our promise to you. A promise that is woven into the very fabric of our company, driving us to do better year by year. Sometimes, we might not get it right from the start. But we promise to learn from our mistakes. To keep exploring, innovating and reducing the environmental impact of our products in every way possible, while still offering you the level of quality that your wardrobe deserves.

Thank you for your trust.

Sincerely, Selected

We are committed to rethinking the way we produce and consume fashion. From the design to use phase and even the end-of-life stage, we are taking action to extend the lifecycle of our garments. Here are five actions we are proud of: [ 1 ] We empower shoppers to extend the lifespan of their Selected pieces with our free guide on garment care. [ 2 ] We offer repair services in every Selected store, to help mend garments rather than replacing them. [ 3 ] We facilitate the resale of used Selected items through our "Re:Selected" second-hand programme (currently in Denmark only). [ 4 ] We test the quality of the materials we work with for durability and performance at our in-house laboratory. [ 5 ] We prioritise certified or branded materials in our garments, aiming for a 70% target by 2025.