This June, we set off to shoot this year’s autumn collections, and we couldn’t think of a more extraordinary backdrop than the raw, untamed beauty of Iceland.
The collections are highlighted by lush earthy tones and rich materials that resonates with the untamed Icelandic landscapes. The natural wonders of our surroundings became our collaborators, adding depth and drama to every shot.
“Thinking of Nordic countries, incredible nature and landscapes immediately come to mind. SELECTED is a Danish brand and it is only natural that we too feel a great appreciation for our surroundings. After all, spending time away from the hustle and recharging in nature is a part of Scandinavian culture. With its incredible variety of unique natural scenery, Iceland was the perfect setting to showcase the collections’ selection of warm coats and cosy knits in earthy colours.”
/ Stephanie Widmann, Head of Brand Identity
As we bring our journey to life through the lens,
we want you to feel the crisp air, hear the whisper
of the cold breeze, and sense the anticipation that
comes with a new season. Our behind-the-scenes
glimpse is an invitation for you to step into our world
and witness the making of a collection that embraces
the essence of autumn.
CREDITS:
PHOTOGRAPHER: WAI LIN TSE
DOP: HECTOR FERREÑO
STYLISTS: MARIA AARSLEV, DAVID MIKKELSEN
HAIR AND MAKE UP: GITTE GULDHAMMER
MODELS: ANNA DE RIJK, SVEN DE VRIES
Responsibly Crafted is our brand philosophy. A holistic business approach that guides us across our company. It is our commitment to rethink the way we produce and consume fashion. From reducing our environmental impact to supporting human rights and animal welfare.
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