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WELCOME TO SELECTED STORIES
A collection of stories about who we are and who we want to be, what we are inspired by, what we care about as a brand and as people. Here you will find tips, guides and exclusive insights into our collections, our brand, and the inspiration behind it all. This is Selected Stories.
SELECTED
THE ART OF CHOOSING WELL
SELECTED DESTINATIONS [07] : Köpenhamn – Semesterutgåvan
Kanske är vi partiska, men ingen firar den festliga säsongen riktigt som danskarna – och om det finns en destination som omedelbart kommer att få dig i semesterstämning, så är det Köpenhamn. För denna utgåva av Selected Destinations, bjuder vi in dig att tillbringa en vinterdag i den underbara danska huvudstaden.
SELECTED DESTINATIONS / DJURSLAND
Utforska Selected Destinations – vår kuraterade reseguide till platser som inspirerar oss. Denna utgåva tar dig till Djursland, en halvö där vilda kuster och böljande kullar möter hantverk, kreativitet och historiens ekon.
SELECTED DESTINATIONS / BORNHOLM
Welcome to Bornholm. A Baltic island defined by dramatic coastlines, charming villages, and a deep-rooted culture of craft. Here, nature is more than just a beautiful backdrop — it’s a collaborator that is present in everything, whether it’s food, art and crafts, or traditions.
The New Face of Selected
We are proud to present a new, upgraded brand identity—one that reflects who we are today and where we are headed. Take a closer look at the details that define our next chapter.
EDITORIAL / ESSENTIALS
A closer look at the foundation of the wardrobe. This editorial explores the quiet power of essentials; the pieces that shape our daily choices, define our personal style, and carry us through seasons with ease. Thoughtfully designed, endlessly versatile, and more than just basics.
COLLECTIONS — AUTUMN 2023
COLLECTIONS — Winter 2023
COLLECTIONS — Spring 2024
People
THE CULTURE EDITION
Campaign
LOVE IN EVERY STITCH