THE CULTURE EDITION
SELECTED PEOPLE / Vol. 1
TOGETHER, WE CAN MAKE A DIFFERENCE
People are at the core of everything we do. As we like to say: It’s a people’s business. As a brand, we share in the responsibility to rethink the way we produce and consume fashion - and we know we’re not perfect.
Maybe we never will be. But as people we do our best to make steps towards a better future.
SELECTED PEOPLE tells the story of who we are, who we want to be, how we think, what we believe in and how we work towards positive change every day.
/ HERITAGE
Guided by our Nordic heritage, we draw inspiration from the traditions and culture that define us. Every stitch we weave and every design we craft pays homage to our roots, reflecting our commitment to timeless elegance and enduring quality. Embracing the past, we create fashion that transcends generations, seamlessly blending heritage and modernity.
/ ENGAGEMENT
We care about what we do. Specially when it comes to designing and buying into garments that we believe in. In that way, our Buying & Design director Poul likes to think that brands are a bit like plants. Just as nurturing a plant requires patience and dedication, so does building our brand. Every step is infused with care and intention, mirroring our commitment to meaningful progress.
/ HERITAGE
Guided by our Nordic heritage, we draw inspiration from the traditions and culture that define us. Every stitch we weave and every design we craft pays homage to our roots, reflecting our commitment to timeless elegance and enduring quality. Embracing the past, we create fashion that transcends generations, seamlessly blending heritage and modernity.
/ ENGAGEMENT
We care about what we do. Specially when it comes to designing and buying into garments that we believe in. In that way, our Buying & Design director Poul likes to think that brands are a bit like plants. Just as nurturing a plant requires patience and dedication, so does building our brand. Every step is infused with care and intention, mirroring our commitment to meaningful progress.
/ LONGEVITY
Great garments deserve to be worn for years – or even decades. That is why we strive to design clothes made with purpose and versatility in mind. To last and be cherished for years before they age to potentially become new classics.
/ LONGEVITY
Great garments deserve to be worn for years – or even decades. That is why we strive to design clothes made with purpose and versatility in mind. To last and be cherished for years before they age to potentially become new classics.
/ QUALITY
We are committed to source only high-quality materials and design collections with enduring appeal that can hopefully last through generations. We strive to increase the share of organic, recycled or other certified and branded materials with every new collection.
/ RELATIONSHIPS
We strive to learn from each other and do better.
We value our connections with our manufacturers, employees, and all stakeholders, understanding that genuine collaboration leads to growth. We thrive by learning from one another, driven to create a better future through shared insights and collective effort
/ CRAFTSMANSHIP
We are driven by deep passion, care and meticulous attention to detail. In an increasingly fast-paced world that favours trend-based quantity over quality and impulse consumption, we believe that a slow, well-considered and purposeful creative process is key to creating garments with enduring appeal.
/ RELATIONSHIPS
We strive to learn from each other and do better. We value our connections with our manufacturers, employees, and all stakeholders, understanding that genuine collaboration leads to growth. We thrive by learning from one another, driven to create a better future through shared insights and collective effort
/ HONESTY
We hold ourselves to very high standards. And we know we’ll never be perfect. But we try to be better every day by continuously improving evert part of our value chain - from the sourcing of materials to the finished product arrives in your hands. By making considered choices when it comes to the sourcing of any process.
/ HONESTY
We hold ourselves to very high standards. And we know we’ll never be perfect. But we try to be better every day by continuously improving every part of our value chain - from the sourcing of materials to the finished product arrives in your hands. By making considered choices when it comes to the sourcing of any process.
/ LOVE
Love is a commitment. Every stitch, every fabric choice, and every design detail is a testament to our commitment to become better at what we do and create garments that inspire a lasting love for fashion. From the meticulous care we put into crafting each piece to our devotion to quality materials, our brand is built on the foundation of love for fashion that stands the test of time.
RESPONSIBLY CRAFTED A BRAND PHILOSOPHY
Responsibly Crafted is our brand philosophy. A holistic business approach
that guides us across our company. It is our commitment to rethink the way
we produce and consume fashion. From reducing our environmental impact
to supporting human rights and animal welfare.
We care. And we believe.