We are SELECTED. An international fashion brand born and raised in the heart of Denmark. Guided by our Nordic heritage, we create timeless clothing inspired by modern tendencies. Every new collection is designed at our Danish atelier under our Responsibly Crafted philosophy with a natural care for quality and sustainability. To inspire men and women of today in building a modern and lasting wardrobe for every purpose.




SELECTED HOMME expresses the quality of fine tailoring and everyday clothing. It’s all about individuality with attention to detail and outstanding craftsmanship whilst staying true to simplicity made for workdays, weekends and everything in between. The modern man goes for an authentic and contemporary style by mixing his classic wardrobe staples with fresh seasonal additions. Effortless lifestyle choices made for natural living.




SELECTED FEMME signifies timeless elegance rooted in a casual way of life. It’s all about balance, simplicity and personal expression. Staying authentic in a blend of classic styles and individual fashion pieces, we will never compromise on quality or attention to detail. The independent woman of today needs to feel comfortable in her clothes, yet always appreciates a current approach. Understated elegance paired with feminine confidence, naturally.




SELECTED FEMME/HOMME is part of BESTSELLER, a Danish family-owned fashion company founded in 1975. With a range of more than 20 individual fashion brands, BESTSELLER provides fashion clothing and accessories for women, men, teenagers and children. Today, BESTSELLER has about 17,000 dedicated colleagues worldwide designing, developing and selling BESTSELLER’s products. The clothes and accessories are available online, in about 2,750 branded chain stores, 15,000 multi-brand and in department stores across Europe, The Middle East, North America, Latin America, Australia and India. BESTSELLER does not own any factories, but cooperates with loyal suppliers in China, India, Bangladesh, Turkey and Italy. Moreover, BESTSELLER has independent buying offices in Italy, Turkey, India and China.