THE CULTURE EDITION

[ 001: Heritage] Guided by our Nordic heritage, we draw inspiration from the traditions and culture that define us. Every stitch we weave and every design we craft pays homage to our roots, reflecting our commitment to timeless elegance and enduring quality. Embracing the past, we create fashion that transcends generations, seamlessly blending heritage and modernity.
 [ 002: LONGEVITY ] Great garments deserve to be worn for years – or even decades. That is why we strive to design clothes made with purpose and versatility in mind. To last and be cherished for years before they age to potentially become new classics. [ 003: ENGAGEMENT ] We care about what we do. Specially when it comes to designing and buying into garments that we believe in. In that way, our Buying & Design director Poul likes to think that brands are a bit like plants. Just as nurturing a plant requires patience and dedication, so does building our brand. Every step is infused with care and intention, mirroring our commitment to meaningful progress. 

[ 004: QUALITY] We are committed to source only high-quality materials and design collections with enduring appeal that can hopefully last through generations. We strive to increase the share of organic, recycled or other certified and branded materials with every new collection.


[ 005: CRAFTSMANSHIP ] We are driven by deep passion, care and meticulous attention to detail. In an increasingly fast-paced world that favours trend-based quantity over quality and impulse consumption, we believe that a slow, well-considered and purposeful creative process is key to creating garments with enduring appeal. 

[ 007: HONESTY] We hold ourselves to very high standards. And we know we’ll never be perfect. But we try to be better every day by continuously improving every part of our value chain - from the sourcing of materials to the finished product arrives in your hands. By making considered choices when it comes to the sourcing of any process.  [ 008: LOVE ] Love is a commitment. Every stitch, every fabric choice, and every design detail is a testament to our commitment to become better at what we do and create garments that inspire a lasting love for fashion. From the meticulous care we put into crafting each piece to our devotion to quality materials, our brand is built on the foundation of love for fashion that stands the test of time.