Newest Stories
WELCOME TO SELECTED STORIES
A collection of stories about who we are and who we want to be, what we are inspired by, what we care about as a brand and as people. Here you will find tips, guides and exclusive insights into our collections, our brand, and the inspiration behind it all. This is Selected Stories.
SELECTED DESTINATIONS / DJURSLAND
Explore Selected Destinations - our curated travel guide to places that inspire us. This edition takes you to Djursland, a peninsula where wild coatslines and rolling hills meet craft, creativity, and echoes of history.
SELECTED DESTINATIONS / BORNHOLM
Welcome to Bornholm. A Baltic island defined by dramatic coastlines, charming villages, and a deep-rooted culture of craft. Here, nature is more than just a beautiful backdrop — it’s a collaborator that is present in everything, whether it’s food, art and crafts, or traditions.
The New Face of Selected
We are proud to present a new, upgraded brand identity—one that reflects who we are today and where we are headed. Take a closer look at the details that define our next chapter.
EDITORIAL / ESSENTIALS
A closer look at the foundation of the wardrobe. This editorial explores the quiet power of essentials; the pieces that shape our daily choices, define our personal style, and carry us through seasons with ease. Thoughtfully designed, endlessly versatile, and more than just basics.
COLLECTIONS — AUTUMN 2023
COLLECTIONS — Winter 2023
COLLECTIONS — Spring 2024
People
THE CULTURE EDITION
Campaign
LOVE IN EVERY STITCH