Newest Stories
WELCOME TO SELECTED STORIES
A collection of stories about who we are and who we want to be, what we are inspired by, what we care about as a brand and as people. Here you will find tips, guides and exclusive insights into our collections, our brand, and the inspiration behind it all. This is Selected Stories.
SELECTED
THE ART OF CHOOSING WELL
SELECTED DESTINATIONS [07] : Copenhagen - The holiday edition
Maybe we’re biased, but no one does the festive season quite like the Danes – and if there’s one destination that will get you into the holiday spirit instantly, it’s Copenhagen. For this edition of Selected Destinations, we invite you to spend a winter day in the wonderful Danish capital.
SELECTED DESTINATIONS / DJURSLAND
Explore Selected Destinations - our curated travel guide to places that inspire us. This edition takes you to Djursland, a peninsula where wild coatslines and rolling hills meet craft, creativity, and echoes of history.
SELECTED DESTINATIONS / BORNHOLM
Welcome to Bornholm. A Baltic island defined by dramatic coastlines, charming villages, and a deep-rooted culture of craft. Here, nature is more than just a beautiful backdrop — it’s a collaborator that is present in everything, whether it’s food, art and crafts, or traditions.
The New Face of Selected
We are proud to present a new, upgraded brand identity—one that reflects who we are today and where we are headed. Take a closer look at the details that define our next chapter.
EDITORIAL / ESSENTIALS
A closer look at the foundation of the wardrobe. This editorial explores the quiet power of essentials; the pieces that shape our daily choices, define our personal style, and carry us through seasons with ease. Thoughtfully designed, endlessly versatile, and more than just basics.
COLLECTIONS — AUTUMN 2023
COLLECTIONS — Winter 2023
COLLECTIONS — Spring 2024
People
THE CULTURE EDITION
Campaign
LOVE IN EVERY STITCH