NEW COLLECTION

AUTUMN 2023

This June, we set off to shoot this year’s autumn collections, and we couldn’t think of a more extraordinary backdrop than the raw, untamed beauty of Iceland. 

 

The collections are highlighted by lush earthy tones and rich materials that resonates with the untamed Icelandic landscapes. The natural wonders of our surroundings became our collaborators, adding depth and drama to every shot. 

Designed to transcend seasons and trends,

A selection of garments that can be worn

anytime, anywhere.⁠

“Thinking of Nordic countries, incredible nature and landscapes immediately come to mind. SELECTED is a Danish brand and it is only natural that we too feel a great appreciation for our surroundings. After all, spending time away from the hustle and recharging in nature is a part of Scandinavian culture. With its incredible variety of unique natural scenery, Iceland was the perfect setting to showcase the collections’ selection of warm coats and cosy knits in earthy colours.”


/ Stephanie Widmann, Head of Brand Identity

BEHIND THE LENS

As we bring our journey to life through the lens,

we want you to feel the crisp air, hear the whisper

of the cold breeze, and sense the anticipation that

comes with a new season. Our behind-the-scenes

glimpse is an invitation for you to step into our world

and witness the making of a collection that embraces

the essence of autumn.

RESPONSIBLY CRAFTED A BRAND PHILOSOPHY

Responsibly Crafted is our brand philosophy. A holistic business approach that guides us across our company. It is our commitment to rethink the way we produce and consume fashion. From reducing our environmental impact to supporting human rights and animal welfare.

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