THE CULTURE EDITION
SELECTED PEOPLE / Vol. 1
TOGETHER, WE CAN MAKE A DIFFERENCE
People are at the core of everything we do. As we like to say: It’s a people’s business. As a brand, we share in the responsibility to rethink the way we produce and consume fashion - and we know we’re not perfect.
Maybe we never will be. But as people we do our best to make steps towards a better future.
SELECTED PEOPLE tells the story of who we are, who we want to be, how we think, what we believe in and how we work towards positive change every day.
Guided by our Nordic heritage, we draw inspiration from the traditions and culture that define us. Every stitch we weave and every design we craft pays homage to our roots, reflecting our commitment to timeless elegance and enduring quality. Embracing the past, we create fashion that transcends generations, seamlessly blending heritage and modernity.
We care about what we do. Specially when it comes to designing and buying into garments that we believe in. In that way, our Buying & Design director Poul likes to think that brands are a bit like plants. Just as nurturing a plant requires patience and dedication, so does building our brand. Every step is infused with care and intention, mirroring our commitment to meaningful progress.
Great garments deserve to be worn for years – or even decades. That is why we strive to design clothes made with purpose and versatility in mind. To last and be cherished for years before they age to potentially become new classics.
We strive to learn from each other and do better. We value our connections with our manufacturers, employees, and all stakeholders, understanding that genuine collaboration leads to growth. We thrive by learning from one another, driven to create a better future through shared insights and collective effort
We hold ourselves to very high standards. And we know we’ll never be perfect. But we try to be better every day by continuously improving every part of our value chain - from the sourcing of materials to the finished product arrives in your hands. By making considered choices when it comes to the sourcing of any process.
RESPONSIBLY CRAFTED A BRAND PHILOSOPHY
Responsibly Crafted is our brand philosophy. A holistic business approach
that guides us across our company. It is our commitment to rethink the way
we produce and consume fashion. From reducing our environmental impact
to supporting human rights and animal welfare.
We care. And we believe.